SPECIAL COMMITTEE ON MARKETING

Marnie Warner, 2005-2006 Co-Chair
Maureen Well, 2005-2006 Co-Chair

CHARGE (2 years) - Pre-Marketing Strategies:

• in consult with the Publicity/PR committee, draft a concept paper outlining the importance of successful library marketing for SCCLL member libraries, incorporating the elements necessary to adequately implement such a marketing plan.

• investigate and identify potential sources of funding to underwrite the cost of hiring a professional consultant to conduct a controlled pre-marketing information needs assessment of a fixed cross-section of SCCLL parent organizations and customers.

• after receiving appropriate approval of the SCCLL Executive Committee and the AALL Executive Director, procure sufficient funding for this pre-marketing needs assessment survey. Contract with consulting firm to design, administer and analyze the results of said assessment.

• with the results of the pre-marketing information needs assessment in hand, recommend to the SCCLL Executive Committee an action plan to develop a practical marketing plan that will become a working tool for all types of SCCLL member libraries.