Excellence in Marketing Award

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Deadline: February 1.

Application

Description:

The Excellence in Marketing Award honors outstanding achievement in public relations activities by an individual, group of individuals, library, chapter, special interest section, consortium, caucus, or any other group affiliated with the Association.

Public relations is a critical responsibility of nearly every member of the library profession. It is important to recognize and acknowledge outstanding contributions achieved by law librarians in raising the visibility of the profession and its Association. It is the intention of the Public Relations Committee to issue the Excellence in Marketing Award to inspire, educate, and encourage promotional activities by the AALL membership.

Award Guidelines

Categories:

Best Brochure
Entries in this category should be in the form of a paper or electronic brochure that addresses some or all of the following: features—a description of your product, service, or library; benefits—a description of its benefits to your patrons or audience; people—a description of the people behind the product or service; purpose—addresses the question of what you want your audience to do or learn after reading the brochure.

Best Newsletter
A printed or electronic newsletter, pamphlet, or small newspaper containing news or information of interest chiefly to a special group or audience.

Best Campaign
A campaign can be a single promotional activity organized, or a series of related promotions conducted, during the course of the year.

Law Day, National Library Week, Special International Librarians’ Day, Legislative Day, etc., fall under this category, as well as any other distinct program organized by an institution, such as a firm-wide Quality Day or Annual Festival of Legal Learning.

This category also includes, but is not limited to, any of the following: exhibits organized by any AALL member, committee, special interest section, caucus, consortia, or chapter, etc., held at an annual meeting or conference such as a state bar meeting, legal administrator’s conference, chapter institutes, or AALL Annual Meeting.

Best PR Tool Kit
This category requires a combination of at least three promotional items. They may consist of any of the following: maps, audio/video tapes, bibliographies, library/research guides, annual reports, brochures, procedural manuals, newsletters, pathfinders, handbooks, surveys, bookmarks, cartoons, banners, calendars, or magnets.

Best Use of Technology
Entries in this category have applied and used digital or electronic technology as a vehicle for promotion and marketing of a library, chapter, special interest section, or group of individuals affiliated with the Association or chapter. The quality of the product is important, but the emphasis is on how this product was promoted and advertised. Examples of entries in this category include, but are not limited to, any of the following: home pages, websites, software programs, CD-ROMS, library-designed kiosks, audio/video tapes, and databases.

Eligibility:
 

a) Must be a member in good standing in AALL or in an AALL chapter.
b) The award may be presented to an individual, group of individuals, library, chapter, special interest section, consortia, caucus, or any other group affiliated with the Association.

Entry Requirements:
 

Nominations may be made by any member of, or group within, the Association or chapter affiliates. There are no restrictions on the number of entries an applicant may submit in any award category, but each entry must be mailed separately.

Entries must be dated and have been utilized or implemented during the previous calendar year. Unsuccessful entries, new editions, or substantial revisions of previous award-winning entries may be submitted for consideration each year. Each entry MUST include:

a) An Entry Form
Please be certain the material or activity fits the category and criteria established. It should be noted that there is some overlap between categories.

Specific use and description of how the promotional item or activity was advertised and promoted is critical. This is central to the award. Answer the questions listed on the entry form in full detail. Use as many pages as necessary.

Submit along with your entry form all supporting documentation, such as testimonials, photographs, surveys, statistics, other awards of recognition, newspaper clippings, etc.

b) Entry Form Must Be Signed
Submissions will not be returned. Entries will remain the property of the Association. By submitting an entry, applicants grant permission to the American Association of Law Libraries full rights to publish, reproduce, and publicize entries in any paper or electronic publishing format. Entries may be scanned, described, displayed, linked, or reproduced on AALLNET, the Association’s website, or published in any other Association publications. No monetary compensation will be received by applicants from any Association use of their entries.

c) Four Copies of the Entry
Submit four individual copies of the entry, e.g., brochure, newsletter, handbook, bookmark, PR tool kit, or map. In the case of a campaign or home page, submit four hard copies of all supporting documentation: a campaign notebook or a printout of at least the main page and introductory material of a home page.

Entry Deadline:
 

Must be postmarked by February 1.

Award Process:

The AALL Public Relations Committee screens all the entries received and selects one or more recipients for each of the five categories: Best Brochure, Best Newsletter, Best Campaign, Best PR Tool Kit, and Best Use of Technology.

Award Presentation:

The awards will be presented during the AALL Annual Meeting. Winners will be honored with a plaque issued by the American Association of Law Libraries recognizing their outstanding achievements.

The winning entries may be featured in AALL Spectrum, the Association’s magazine, and on AALLNET, the Association’s website.

Judging Criteria:

Judges will assign points using the following:
•    Quality of the material/activity
•    Creativity in its execution and promotion
•    Usefulness to target audience
•    Overall rating

The success of a project depends not on the magnitude of the activity or item, but rather on the marketing and utilization of the promotional materials.

The AALL Awards Committee and the AALL Public Relations Committee reserve the right to issue multiple awards, or issue no award in a category if a worthy candidate is not identified during the awards process. No more than five awards will be made in any year.

Entries must be postmarked by February 1.

Send completed entries to:

Hannah Phelps Proctor
Membership Services Coordinator
American Association of Law Libraries
105 W. Adams Street, Ste 3300
Chicago, IL 60603
Phone (312) 939-4764
Fax (312) 431-1097
hphelps@aall.org

All entries will be forwarded directly to the Public Relations Committee for evaluation.

Application Information:

Download the Excellence in Marketing Award Application


Previous Winners:

2014

  • Best Brochure
    Thompson Coburn LLP, St. Louis, MO, [at]YourLibrary Infographic
  • Best Campaign
    Emory University Hugh F. MacMillan Law Library, Atlanta, GA, Stress Busters
  • Best Newsletter
    Ninth Circuit Library-Pasadena, Pasadena, CA, Library News - Summer 2013: The History Issue
  • Best PR Tool Kit
    University of Arkansas at Little Rock, William H. Bowen School of Law, Little Rock, AK, The Library is More Than a Place to Study
  • Best Use of Technology
    Chicago Association of Law Libraries (CALL), Chicago, IL,Call CALL in the Exhibit Hall

2013

  • Best Brochure
    University of Connecticut School of Law Library, Hartford, CT, Legal Apps for the iPad and Other Mobile Devices
  • Best Campaign
    New York Law School Mendik Library, New York, NY,Elevator Ed
  • Best Newsletter
    Law Librarians' Society of Washington, D.C. (LLSDC), Law Library Lights, Vol. 55, No. 3 (Spring 2012)
  • Best PR Toolkit
    University of Florida Lawton Chiles Legal Information Center, Gainesville, FL, 1L Library Orientation Giveaways
  • Best Use of Technology
    Indiana University Maurer School of Law Library, Bloomington, IN, Law Library Infomercial

2012

  • Best Brochure
    Lillian Goldman Law Library, Yale Law School, New Haven, CT, Lillian Goldman Law Library Annual Report 2010-2011
  • Best Campaign
    Lillian Goldman Law Library, Yale Law School, New Haven, CT, Therapy Dog Program
  • Best Newsletter
    Harvard Law School Library, Cambridge, MA, Harvard Law School Library Bathroom Reader
  • Best PR Tool Kit
    Harris Beach PLLC, Pittsford, NY, Just Ask - Harris Beach Libraries and Research Services
  • Best Use of Technology
    New York Law School Mendik Library, New York, NY, New York Law School Mendik Library - Mendik Mobile

2011

  • Best Brochure
    Law Librarians Association of Wisconsin (LLAW), LLAW Educational Institute Strength of Change Brochure
  • Best Campaign
    Virginia Association of Law Libraries (VALL), Librarians Demonstrate Value in Virginia Legal Publications
  • Best Newsletter
    Notre Dame Law School Kresge Library, Notre Dame, IN, Law Library News
  • Best PR Tool Kit
    University of Michigan Law Library, Ann Arbor, MI, University of Michigan Law Library Awareness Campaign and Public Relations Tool Kit
  • Best Use of Technology
    Wisconsin State Law Library, Madison, WIWSLL @ Your Service

2010

  • Best Brochure
    Lillian Goldman Law Library, Yale Law School, Yale Law School, Lillian Goldman Law Library - Biennial Report 2007-2009
  • Best Campaign
    Riverside County Law Library, Legal Research
  • Best Newsletter
    K&L Gates Library & Research Services, ASKtheLibrary: News from K&L Gates Library & Research Services
  • Best PR Toolkit
    Thomas M. Cooley Law Libraries, Food for Fines offered by the Thomas M. Cooley Law Libraries
  • Best Use of Technology
    Ross-Blakley Law Library, Arizona State University, Sandra Day O'Connor College of Law, Ross-Blakley Law Library Indian Law Portal

2009

  • Best Brochure
    University of Minnesota, The University of Minnesota Law Library: Commitment to Excellence
  • Best Campaign
    Law Library Association of Wisconsin (LLAW), 2009 LLAW Marketing Calendar
  • Best Public Relations Toolkit
    Sacramento County Public Law Library, Public Relations Kit
  • Best Use of Technology
    Arizona State University, Ross Blakely Law Library, The Sandra Day O'Connor College of Law Faculty Scholarship Repository

2008

  • Best Brochure
    Law Library of Congress (Washington D.C.)
    Law Library of Congress Institutional Brochure
  • Best Campaign
    Rhode Island State Law Library (Providence, RI)
    Justice Rules in Rhode Island-An Educational Collaborative
  • Best Newsletter
    Jacob Burns Law Library (Washington D.C.)
    Legal Miscellanea: A Newsletter for the Friends of the Jacob Burns Law Library
  • Best Public Relations Toolkit
    Wahab Public Law Library (Virginia Beach, VA)
    Welcome to Wahab!
  • Best Use of Technology
    King & Spalding (Houston, TX)
    Articles & Alerts Monitor of Peer Law Firms

2007

  • Best Brochure
    New England Law Library Consortium (Keene, NH)
    NELLCO Brochure
  • Best Campaign
    Riverside County Law Library (Riverside, CA)
    The ABCs of Public Education Forums
  • Best Newsletter
    Law Librarians' Society of Washington, D.C. (LLSDC)
    Law Library Lights
  • Best Public Relations Toolkit
    University of Georgia School of Law Library (Athens, GA)
    Orientation Break with Library Goodie Bag
  • Best Use of Technology
    Northern Kentucky University Chase College of Law Library
    (Highland Heights, KY)
    A Law Library Primer'Law School 1L Orientation Fall 2006

2006

  • Best Brochure
    Tarlton Law Library (Austin, TX)
    Tarlton Law Library: Public Services Series
  • Best Campaign
    Sacramento County Public Law Library (Sacramento, CA)
    A Creative Merger: Lawyers and Artists
  • Best Newsletter
    Riverside County Law Library (Riverside, CA)
    Just What you Need...Another Newsletter
  • Best Use of Technology
    beSpacific.com (Silver Spring, MD)
    www.bespacific.com

2005

  • Best Brochure
    Thomas M. Cooley Law School Libraries, Lansing, Grand Rapids, and Rochester, MI
    Thomas M. Cooley Law Libraries' Brochure
  • Best Campaign
    University of Minnesota Law Library, Minneapolis, MN
    The ""March to a Million" Campaign: The University of Minnesota Law Library's Millionth Volume, A Symposium and a Celebration, October 22, 2004
  • Best Newsletter
    Association of Law Libraries of Upstate New York (ALLUNY)
    ALLUNY Newsletter, July 2004, vol. 29, no. 2
  • Best Public Relations Toolkit
    Nova Southeastern University Law Library and Technology Center, Ft. Lauderdale, FL
    Centuries of Commerce
  • Best Use of Technology
    Cleveland-Marshall College of Law Library, Cleveland State University, Cleveland, OH
    Cleveland-Marshall College of Law Library Half Million Celebration Multimedia Presentation

2004

  • Best Brochure
    Greenbaum Doll & McDonald, Lexington, KY
    Greenebaum Library and Research Service Brochure
  • Best Campaign
    Law Librarians Association of Wisconsin Inc., Milwaukee, WI
    LLAW Publication Report
  • Best Newsletter
    Dorsey & Whitney LLP, Minneapolis, MI
    Iraq Practice Daily Newsletter
  • Best Public Relations Toolkit
    Sacramento County(CA) Public Law Library, Sacramento, CA
    Sacramento County Public Law Library 2003 PR Toolkit
  • Best Use of Technology
    Carroll Burdick & McDonough Library, San Francisco, CA
    Client Development Request Form

2003

  • Best Brochure
    Travis County Law Library, Austin, TX
    Name Change Brochure
  • Best Campaign
    University of San Diego Legal Research Center, San Diego, CA
    Celebrating Books
  • Best Newsletter
    Law Library of Louisiana, New Orleans, LA: De Novo
    The Newsletter of the Law Library of Louisiana
  • Best Public Relations Toolkit
    Cornell University Law Library, Ithaca, NY
    Cornell Law Library 2002 PR Toolkit
  • Best Use of Technology (tie)
    SUNY Buffalo, State University of New York Law Library, Buffalo, NY
    UB Law Library Entry Display
  • Best Use of Technology (tie)
    Seattle University Law Library, Seattle, WA
    Seattle University Law Library Virtual Tour

2002

  • Best Brochure
    Law Library Of Morgan Lewis & Bockius, Llp
    New York, New York
    The Library: Professional Assistance
  • Best Campaign
    Law Library Of Faegre & Benson Llp
    Minneapolis, Minnesota
    Fido: Faegre Interactive Documents Online; Fido Marketing Campaign 2001
  • Best Newsletter
    Orange County Public Law Library
    Santa Ana, California
    Transcript: Newsletter Of The Orange County Public Law Library
  • Best Public Relations Toolkit
    H. Douglas Barclay Law Library, Syracuse University
    Syracuse, New York
    The Barclay Law Library: Survival Tactics For Your First Semester And Beyond
  • Best Use Of Technology
    Vermont Law School Library
    South Royalton, Vermont
    The Legal Research Project

2001

  • Best Brochure
    Jenkins Law Library, Philadelphia, PA
    Image Brochure
  • Best Newsletter
    Abigail F. Ellsworth, Washington, D.C.
    Wilkes Artis Library Information Connection
  • Best Campaign
    Justice Libraries, U.S. Department of Justice, Washington, D.C.
    Taking the First Steps
  • Best Public Relations Toolkit
    Justice Libraries, U.S. Department of Justice, Washington, D.C.
  • Best Use of Technology
    Law Librarians Association of Wisconsin
    LLAW Internet Legal Research CLE Seminar & Wisconsin Resources on the Internet Teleseminar

2000

  • Best Brochure
    Marshall-Wythe Law Library, College of William & Mary
    New Student Brochure
  • Best Use of Technology
    New England Law Library Consortium (NELLCO)
    NELLCO Resource Sharing Database
  • Best Public Relations Toolkit
    Social Law Library, Boston, Mass.
  • Best Campaign
    Marshall-Wythe Law Library, College of William & Mary
    My Law Library
  • Best Newsletter
    Social Law Library, Boston, Mass.
    Social Law @ Large

1999

  • Best Brochure
    Robert Crown Law Library, Stanford law School
    Stanford's Web Cards
  • Best Use of Technology
    New England Law Library Consortium (NELLCO)
    Bernard W. Piccione, Jr., Webpage Designer
    Webpage
  • Best Public Relations Toolkit
    Underwood Law Library
    Southern Methodist University
    Law School Technology Guide
  • Best Campaign
    Jackson County Law Library
    Share Good Books
  • Best Newsletter
    Wilmer, Cutler and Pickering Library
    and Information Services Department
    Cyberlinks

1998

  • Best Brochure:
    Law Library Of Montgomery County, Pennsylvania
    Arthur S. Zanan, Director
    Legal Information For The Public - A Guide To Services
  • Best Use Of Technology:
    Elizabeth D. Kenney & Kenneth J.Withers
    Association Of Boston Law Libraries' Web Site
  • Best Public Relations Toolkit
    Boston College Law Library
    Law Library Services & Computing Information for Law School Faculty
  • Best Campaign
    Chicago Association Of Law Libraries
    50th Anniversary, Chicago Association of Law Libraries
  • Best Newsletter
    US Court Of Appeals 5th Circuit Library System
    Biblionotes #5 (1997) and the accompanying
    Guide to Library Services
    Edited by Michael R. Smith, Deputy Circuit Librarian