Spectrum PR Column

June 2009
What's Your Bacon Number
The Art of individualized PR.
by Duane A. Strojny

May 2009
Takin' It To the Streets
Look to your fellow librarians for great outreach ideas.
by Bret N. Christensen

April 2009
A Week of our Own
Create a National Library Week celebration that promotes good will all year long.
by Karen Brunner

March 2009
Pushing the Limits of PR
How to handle animals in the library and comply with the American's with Disabilities Act.
by Amy Hale-Janeke

February 2009
A Brand Ambassador? Who Me?
Two tales of employees representing the company's brand.
by Cindy Spohr

December 2008
Calling All Shutterbugs
Come out, come out, wherever you are for the 2009 Day in the Life photo contest.
by Carol Schmitt

November 2008
What Did You Say?
Plan for tomorrow's PR with a communications audit today
by Julie M. Jones

September/October 2008
Secrets to Marketing Success
Learn from the winners of the 2008 AALL/West Excellence in Marketing Awards
by Amy Hale-Janeke

July 2008
A Photo Finish
AALL holds another successful "A Day in the Life" photo contest
by Julie M. Jones

June 2008
Networking for Introverts, or Never Eat Lunch Alone
How to break out of your shell and make mutually beneficial relationships
by Amy Hale-Janeke

May 2008
Let's Give Them Something to Talk About
Word of mouth is an important campaign to add to your marketing mix
by Cindy Spohr

April 2008
May it Please the Court
Transporting PR activities from a court law library to an academic one
by Peggy McDermott

March 2008
Livin' la Vida Virtual
Four steps to creating an online tour to promote your library
by Bret N. Christensen

February 2008
Leading Landlords to the Law Library
How to use ALA's @ your library® campaign as an outreach tool to local communities
by Marcia L. Dority Baker

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